Serum

Serums are potent skincare formulations designed to target specific concerns with concentrated active ingredients. These lightweight, fast-absorbing liquids penetrate deeply into the skin, delivering a high concentration of beneficial nutrients, antioxidants, and hydrating agents. Serums are formulated to address various skin concerns such as hydration, brightening, firming, anti-aging, and acne treatment. They are typically applied after cleansing and toning, but before moisturizing, to enhance the efficacy of subsequent skincare products. Serums come in various textures, including gel-like, oil-based, and water-based, catering to different skin types and preferences.